Games Conference 2018 Hamburg recap

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Hey everyone,

today, I want to write a little bit about my impressions from the Games Conference 2018 in Hamburg, where I attended yesterday. There was a bunch of different talks and the topic of the Conference was "Play it – The future of games & films". So I will go through the different talks and try to recap and summarize as best as possible :) All talks are available on YouTube: GameCity

The opening


I was a bit late, so I missed half of the opening speak, but it was most likely about Hamburg. There are more games studios than ever before and more revenue was generated than the last year (somehow I do something wrong here, while I always hear of growing revenue in games and more studios I wasn't able to get my slice of the cake yet). Also there were huge investments into faster internet speed on all schools in Hamburg and they plan to contract huge bunch of professors in technology universities to educate even more students.

Christian Fonnesbech (Nordisk Film Games) - "Less risk, more value: Create your IP for ALL media


This talk was really great. Christian seemed like a very cool person with a lot of experience in games and trans media. The talk was about creating your own IP and spread it everywhere, but he also said before creating any IP or think about a it of course a game should have a fun and cool core mechanic. This made him very personable for me, because it was more directed to create very cool games instead of focusing on an IP and make the most out of marketing.
Nevertheless what he said was, that if you have a good game, which performs quite well try to make an IP out of it. Take the world or the character and make another game of it and spread those things into other media like tv series, books, toys and so on. Another thing was to rely on your creations and don't start from scratch for your next project. Always try to reuse as much as possible and tighten your IP.

Michael Geidel (Produzent für Film und Games, MiriquidiFilm Leipzig) - Case Study: Vom Album zum Buch, Film und Game und vom Film zum VR-Game - Erfahrungen aus Transmedia-Projekten


I actually was a bit reserved in this talk. It was about a Jazz band, who created an music album for kids and MiriquidiFilm Leipzig did some short films according to the tracks and presented them to an audience of kids. It was very well accepted and they also asked, if the kids would like to see a game out of those series. Actually it was a great example that one IP could spread through different medias, but as far as I understood: MiriquidFilms was just contracted to do the films, so it was kinda less interesting for me, since I want to create my own IP and not working for some one else as a studio. That said they also tried to make an VR-Game out of it and had some success with it.
My opinion to VR / AR and MR is something like: I like the idea in generell and it offers a lot of potential, but with all the different hardware and no standard its kinda too early to dig deeper into the topic right now. Also I often have the thought when I see some VR projects "Why not just making a normal game? Because I don't see any advantage of the VR technology"

Case Study: Die Workflows von „Trüberbrook" – Was man aus der Filmproduktion für Games-Development lernen kann - Hans Böhme (btf GmbH)


That was actually a blast. Hans showed some scaled models and how they created a film out of it. Trüberbrook was a very successfull kickstarter and looks amazing. You can find the kickstarter campaign here: http://trueberbrook.com/de/startseite/
Now they are trying to make a game out of it. They have a very unique workflow for that, since they work with scaled models. They often take pictures with real lightening and use them later as pre-baked textures for their environment. For this they try to get the same camera perspective in game as they have used to take the picture. Only the main character and some dynamic objects were designed fully digital and got dynamic lightening, which actually generated some problems they had to take care of. It was amazing for me to see those very different techniques and how awesome they worked in the end. 
Actually one of my problem for the most talks was: I can't compare myself to these studios, since all of them had already bigger teams and much more opportunities with their creations, which made me kinda sad sometimes. Because I have the feeling I could never achieve such cool models or environments as a single person in a reasonable time. Anyhow, I could take something away in any talk and of course I respect their work a lot.

Short break and networking


After these three talks we had a short break to get some food, drinks and could talk to each other. There was a colorful audience from developers over producers, publishers, schools, media etc. I met an ex coworker from Innogames, who is now working for Amazon. Amazon had a small booth to show up their "game on" services, which are quite cool and I would like to use in future. Amazon was also one of the sponsors of the conference. Three more talks followed.

Case Study:AR-Game zur Graphic Novel „Der nasse Fisch" vom Carlsen Verlag
Bengt-Oliver Stellmann (Creative Director, Garlic Games Media GmbH)


AR-Game talk with a bit of a fresh concept. Oliver talked about a project, where they tried to create an AR-Game out of a comic. They pitched a first prototype to a publisher and the publisher answered something like: I am sure you are able to ship the game, but I don't think you are able to create a comic and publish it. So they searched for another publisher and found the "Carlsen Verlag", who had already published comics and some experience with AR-Games. They could take advantage of a comic, which was already in production and would be released within the next months and build up their game on that. The challenge was they wanted to create a new story for the game, which differ from the comic. So they had to talk and discuss with the author and designer of the comic. This is always a problem they mentioned, because you try to build up on their "baby" and this can lead to different opinions and emotions. In this case they had a very successful conversation and could get up with a story and a game for the comic. Their first prototype worked with a print. You had to scan it site by site with your camera and than you where able to play different levels as a standalone game. The game they are currently working on works with surface detection and no longer needs a print. You just download it from the App Store and scan your surroundings. So they rely on the rooms where you are actually in. This technology is quite nice, but also offers a lot of difficulties, especially if your room is much smaller or bigger than the level which should be presented virtually.

Case Study - Petra Monheim (Founder, Goodbye Kansas Germany)


Sorry, but for this "talk" I only got two words: Advertising show. The talk consisted of 5 or more high rendered trailers with very cool effects and of course awesome characters and models, but really there wasn't any value in the talk. It was just a showcase of their awesome trailers and explaining their studio structure / construction. For me as single Indie Developer this was a bit frustrating, since I couldn't really take anything and just thought yeah would love to have those visuals ... It was actually really impressive, but for a budget I will never be able to spend. At least the trailer for Biomutant, was interesting for me as a gamer, because it looked very nice and I could like it.

Marktzahlen und Chancen bei transmedialen Produkten - Niklas Wilke (Partner, PriceWaterhouseCoopers)


The last talk was about the future of different markets from a business insider. It was a presentation with a lot of percentages and numbers and differed a lot to all those creative talks before. Nevertheless I found some trends quite interesting. The biggest growth for the next five years is expected to be in eSports, followed by video games. I am a huge eSports fan and really like this trend. There is also a discussion ongoing, that eSports should be treated as normal sports in Germany. This would allow to register legal eSport clubs etc. Another really good point for us as indie devs - Video games are predicted to grow even more within the next five years. Actually the biggest growth can be expected on casual mobile games, in between pc games and last but not least console games. Impressive fact: On consoles still 60% of games are bought in stores as boxed version and only 40% online as digital copy. Unlike pc games where a lot more games are bought as digital copies.

Buffet, networking and beer


After this we had some food again, beer and could talk to each other. I met a few people and talked to them. Unfortunately I had to leave early so I couldn't attend very long. There were also some more talks in the evening I couldn't attend.

Conclusion


As Indie developer there weren't too much topics of interest or related to my daily business. Nevertheless most talks were quite exciting and educating. I won a free ticket, so the conference was actually free for me, which was quite nice. I think I wouldn't pay the normal price for the conference due to the lack of interesting stuff for myself and I am very bad at networking.