as soon as I started my current project Tera Lo Mania I had three primary goals:
- Build up a community
- Create a playable tech demo
- Start a Kickstarter campaign
Build up a community
I learned a lot from my first three games and what you need as an Indie game developer is feedback as soon as your project starts. To achieve this you need to build up a community, which is interested in your project. So far so good, but how to we do this? I thought it was pretty easy by sharing my development progress being consistent in creating content and I started a video log diary on YouTube to create a community ...
Create a playable tech demo
I already knew at the beginning of my project, that I will need additional budget to finish the project. So, the idea was born to create a Kickstarter campaign to gather the missing budget as soon as possible. The clue – I wanted to have an early downloadable version of my game, which showcases that I can achieve the game and I could use some scenes in a trailer. I achieved that and thought everything is going fine ...
Start a Kickstarter campaign
The time has come from September 2018 till mid of March 2019 I was able to finish a tech demo and build up a community for the game. At least I thought so. That said the Kickstarter Campaign has gone live! And it still is ...
So I achieved my goals and the Kickstarter Campaign looks just horrible .... by today we have 11% funded and already 5 days gone. Even with the minimum funding reach by the end of it, it is not that what I expected and as you all know the first days should be the strongest to get the Campaign going. The goal is calculated with the very very very minimum and I will have to pay on top to get the game working and release it.
What is the problem? What did I miss?
I had the demo and my Video Logs, I thought I build up a community and created lots of marketing hype by sending out thousands of emails. Lets investigate:
The community I build up wasn't that big I expected
As you can see in the numbers. Yeah, I was able to gain follower on every platform, but in total the community is still very small and not very meaningful. There was already the first indication that my game isn't that attractive to people, otherwise the numbers should have raised higher.
Problem: I hadn't any comparison and was too busy spending time on developing the tech demo (which nobody wanted).
By the way speaking of the tech demo, when I was releasing a first playable version I just had round about 15 Downloads and nearly no feedback at all. Slowly I got some bites of feedback and it told me, that those who downloaded the game didn't even know what to do, because they didn't played the original game. The tech demo was of course so early that there wasn't polishing possible to explain how the game actually works.
Problem: I ignored the fact, that the playable version wasn't intuitive enough and not well received by my small community.
I have had quite a lot of fun to create my video log diary and showcase my development status. Nevertheless I was always a bit shocked by looking at the video statistics after releasing a new video log. Nearly nobody watched it and the watch durations were really really short.
Problem: I didn't see the signs of unattractive content at all.
What can I do now, after realising the problems with the crowdfunding?
If you get a little bit of distance to your game, which I got after 5 days of running Kickstarter and thinking about the situation, you start to realise, that I was too hyped for my own game and I didn't noticed that there wasn't a big interest from the community for my project at all. Now, I know that this campaign is as good as done and it won't develop very well anymore. The daily views are sinking with every day, I wasn't able to impress the press or YouTuber or Blogger to create a hype. So, I guess the campaign will slowly but surely end without gaining very much interest anymore and funding.
What are my options at this point? I already spend a lot of time and money into this project, but acknowledging that there is so little interest it won't pay off to finish it with paying even more time and money. I still didn't lost all hope and I will of course continue to try make the most out of the last 25 remaining days to keep this project alive, but I know I have to look forward and find a way for me and the company how to deal with this or giving up the dream of being an indie game developer after 4 projects without any real success ...